NBA 2K21 Will Cost $70 on Next-Gen Consoles
It has been reported from a Take-Two news release that the latest entry in their annual NBA series NBA 2K21 will receive a price hike from the regular $60 cost to a $70 price tag when they launch on the upcoming PS5 and the Xbox Series X. In the news post with the headline that tries to pass the major news off of how the new cover athletes for this new game are Damian Lillard, Zion Williamson and Kobe Bryant, there are lines in the news post that make mention of this price hike:
This year, NBA 2K21 will offer two editions of the game on digital and physical formats — standard and a special Mamba Forever Edition. NBA 2K21 will be available for $59.99** on current-generation platforms; the PlayStation 5 and Xbox Series X version of NBA 2K21 will be available for $69.99.** NBA 2K21 Mamba Forever Edition will be available for $99.99 for both current and next-generation platforms.**
According to a report by Ars Technica, they spoke to a spokesperson for NBA 2K and as a reason behind this price hike, it was written in the article:
We believe our suggested retail price for NBA 2K21 on next-generation platforms fairly represents the value of what’s being offered: power, speed, and technology that is only possible on new hardware. While we are confident that NBA 2K21 will be a monumental leap forward for the franchise and a standout visual showcase on next-generation consoles, we recognize that it’s our responsibility to prove this value to our fans and NBA 2K players.
Now, a price hike for games is not something I personally am objective towards. If I feel games and the industry as a whole are in a position to warrant a price hike, I would be welcoming of it. However, the current state of the industry as is overall, there has already been a continuous price hike that’s been ongoing. Defenders of the whole $60 price saying that the price of games hasn’t risen above $60 since 2005 are really just lying to themselves. Publishers are always finding new ways to excessively monetise these games more, and the fact justification of a price hike is being presented by 2K Games of all people really grinds my gears more as they are a prime example of a company that has excessively mounted more and more monetisation onto their games with each passing year.
I mean, literally, in last year’s NBA 2K20 game, there was a literal slot machine included where people could freely gamble to their heart’s content and the game its self had a very heavy monetisation scheme that led to the game getting slammed by users last year, currently holding a 1.1/10 average rating on Metacritic because of it.
With the state of the games industry, the quality of games has declined. They’re not necessarily created for fun in cases like the NBA series, but they’re more so designed to have a continuous cash flow for the company coming in, they’re made to be money printers. It’s for these reasons why the games are made grindy, they want users to feel annoyed and just pay their way up to progression. This has been the case for years that’s continuously just getting worse, and it’s a ridiculous argument to make by saying “if they make it $70 then they’ll stop with microtransactions and other forms of excessive monetisation.” To me, that shows people haven’t learned anything about the industry, they’re not after just some of your money, they’re after as much of it as they can get their grubby little hands on. It’s unfortunately what most businesses are like, not just with the gaming industry. You think they’re going to create a compromise where if you pay them $10 more they’ll sacrifice the tens of millions to hundreds of millions and sometimes billions of dollars they make off these extra monetisation means?
At the end of last month, I did an editorial piece talking about game length and game price and a lot of what I said rings true as the main message I pushed was it’s not how long a game is, it’s how much they value your time. Padding a game out intentionally, making it grindy is not a method of respecting a player’s time and isn’t something that a price hike should reflect, as is the case with the NBA series. It’s a series that holds no respect for player time and just cares about how much money they can squeeze out of their customers.
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